Nexus Licensing Group’s primary focus is on its client’s success and satisfaction. This is primarily accomplished by cultivating and managing meaningful connections between its clients, their licensees, and retail partners. The Nexus team of professionals combine over 35 years of experience in the collegiate licensing industry, and call on that experience to help clients better manage their valued intellectual property.

Nexus takes pride in its role as a facilitator between the brand owners and licensees to drive licensing strategy that specifically supports the institution’s brand ethos and vision for its licensing program. To that end, in addition to managing existing licensee relationships, Nexus advises its clients on licensing opportunities that will support its program’s growth. Nexus solicits only those manufacturers that meet the brand, product, and distribution criteria created by the institution.

A core component to any licensing program is using branded merchandise to help extend the institution’s message across its entire community. With each client, Nexus focuses on developing and executing a specific action plan to achieve top results for its clients.